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New Retail Centre opens 2 May

We are delighted to announce we will be opening our brand new, flagship Retail Centre in Cheltenham on Tuesday 2 May at 9.00am. The project has taken much longer than anticipated but we are sure after your first visit you’ll understand why and agree we have built a first class facility.

The new Retail Centre is located just off Grovefield Way; it is less than a mile from junction 11 of the M5 and will see the amalgamation of the current Cheltenham and Gloucester businesses, thus becoming the new home of both, representing BMW, MINI and Motorrad.  

We chose the site specifically for its convenience to both Cheltenham and Gloucester; it is less than 3 miles away from the Tewkesbury Road address and less than 9 miles from the Cole Avenue address. If you have driven along the A40 over the last year or so, you would most likely have noticed the new ‘pavilion’ design build, four stories high: it is the first of its type and also one of the biggest for BMW and MINI in the UK.

Entry is via Grovefield Way into Corinthian Way and once at the site general parking is in front of the main showrooms. Looking at the glazed atrium you’ll see access to BMW on the left hand side and MINI on the right. Once inside you can take either the escalator, the lift or a staircase to the next floor showrooms, where you can find a selection of our latest new models including BMW i, all presented in a light and spacious environment so you can explore everything we have to offer in relaxed and comfortable surroundings.

Aftersales parking for cars and motorcycles is undercover and accessed by taking the right hand fork when entering the site. All service customers should enter via the lower ground ‘drive-in-service’ entrance; once inside simply park up, check in and leave your keys with the service reception, and then take either the escalator or lift up to the main entrance or the stairs into the Motorrad showroom.

We also have a small selection of our own beautifully restored classic cars on display, although they are not for sale. After you’ve had a look around why not spend some time in our serviced customer Espresso café sipping on a freshly-ground coffee and a baked on-site pastry? You will find the café located in the glass atrium that links the BMW and MINI showrooms; we also have no fewer than five other self-serve refreshment stations located around the site.

Motorbike customers will find the two storey, stand-alone BMW Motorrad building just across the car park from the main showrooms, housing a range of the latest new BMW bikes on the top floor and a generous selection of Approved Used BMW Bikes on the lower; there’s a classic model or two awaiting your admiring glances here too.

The extensive workshop is fully kitted out with the latest tools and technologies, with forty-eight ramps (including four MOT stations) and six Motorrad ramps (including an MOT station), giving us the capacity to service/repair the needs of our business today, as well as ensuring we’re fully compliant with BMW and MINI’s long term future plans.

Our amazing new Centre was four years in the planning and will have taken more than two years in the making, but we are absolutely thrilled with the results; it represents a huge investment by our shareholders and a genuine commitment to providing the perfect environment for our customers and our staff. Everything has been specifically designed to enhance the customer experience.

Our Cotswold Cheltenham and Gloucester BMW, MINI and Motorrad Teams are moving with us, so there will be plenty of familiar faces and some new ones too. Please note our Tewkesbury Road and Cole Avenue Centres will close at 17.00 on 29 April for the very last time, and therefore, we will not be open for business on 30 April and 1 May. We’re very excited about this new era and are looking forward to finally showing you around.